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If you’re starting your own small business, branding will be one of the first things you consider. Your brand, or your company’s identity, distinguishes you from your competitors and how potential customers perceive your business based on its appearance and reputation. If you want to grow your business and cultivate customer loyalty, below is a guide to creating an effective brand strategy.Category: MediaOne of the best ways to market your business during the holidays is to launch a shop local campaign. A shop local campaign is an effort by businesses to encourage customers to buy gifts and goods from local merchants instead of from national chains or online retailers. Not only do shop local campaigns benefit the businesses involved, but they also strengthen the local economy and support the community. Here's everything you need to know about launching a successful shop local campaign this holiday season.Category: Media
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